sales Cold Calling Related Topics 
Buzz Marketing for Technology
OCTOBER 6, 2009
1) Why do you think it so hard for marketers to tune into what is effective at the sales level? Marketing and Sales need to be tightly integrated with the same incentive and management plans. Marketing and Sales need to be tightly integrated with the same incentive and management plans. Sales has the benefit of engagement.
Buzz Marketing for Technology
SEPTEMBER 8, 2008
And with the lead nurturing system we have in place we can then develop a lead to the point that they are willing to talk to someone from our sales organization. In a recent meeting with Forrester analyst Peter Burris he pointed out to me that this customer is not a customer of sales but a “customer of marketingâ€!
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