Zoominfo

FEBRUARY 23, 2021

For exceptional results from sales prospecting, business development professionals must strategically attack their total addressable market with intrinsic understanding of the companies they are trying to engage. … 93% of companies who exceed lead and revenue goals report segmenting their database by persona. Who are they?

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Zoominfo

APRIL 23, 2020

Business leaders understand that data is the critical heart of growth and expansion. But there’s data, and then there’s data. It’s not hard to find data: a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. This is data too. Can records be combined?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Zoominfo

APRIL 20, 2020

As we approach May, the ongoing economic stress caused from the COVID-19 pandemic still has every company in the world asking themselves the same question: “What can we do to be successful this quarter ?”. Chris Hays, the Chief Revenue Officer at ZoomInfo, estimates that we saw a 20% increase in connect rates the first week we were home.

Top of Funnel 239

Top of Funnel Ad Building Planning Work Management 239

Zoominfo

FEBRUARY 5, 2024

The reality, of course, is that go-to-market teams still need to take an active role in pushing their companies to new heights of growth. Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more.

Sales Management 130

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Call mobile numbers as prospects enter hybrid work schedules. I think COVID has humanized people.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Call mobile numbers as prospects enter hybrid work schedules. I think COVID has humanized people.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Zoominfo

NOVEMBER 9, 2020

For business development professionals, moving a prospect from the Awareness stage to Interest stage requires sales intelligence that goes beyond standard firmographic data points, like management level, job function, alongside firmographic classification, like company size. What actions has a prospect taken on your company website?

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246

Zoominfo

MAY 25, 2022

Business leaders know that data is the critical heart of growth and expansion. And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Zoominfo

FEBRUARY 1, 2021

But consider this: HubSpot Research found that 72% of companies with less than 50 new opps per month didn’t achieve their revenue goals, compared to 15% with 51 to 100 new opps and just 4% for companies with 101 to 200 new opps.” What are the companies with greater new opportunities doing right?

Ideal Customer Profiles 100

Ideal Customer Profiles Cold Calling Zoominfo Marketing & Strategy 100

Zoominfo

FEBRUARY 8, 2022

The old ways of selling through high-volume cold-calling , mass email outreach, and poorly targeted messaging simply aren’t enough. Today, sales is driven by insights derived from data. Insight-driven sales is the way forward, and companies who act decisively on the most accurate data are the ones who will succeed.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Software 100

Zoominfo

JULY 25, 2023

A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. In a company that has modernized its GTM strategy , sales and marketing experts will work together to align on and oversee the process of generating B2B leads. Who Handles B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

APRIL 20, 2020

The ongoing economic stress caused from the COVID-19 pandemic still has every company in the world asking themselves the same question: “What can we do to be successful this quarter ?” Chris Hays, the Chief Revenue Officer at ZoomInfo, estimates that we saw a 20% increase in connect rates the first week we were home.

Top of Funnel 100

Top of Funnel Ad Building Work Management Planning 100

Zoominfo

OCTOBER 21, 2021

Seller Perspective For business development professionals, moving a prospect from the Awareness stage to Interest stage requires sales intelligence that goes beyond standard firmographic data points, like management level, job function, alongside firmographic classification, like company size. What kind of content are they downloading?

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

LeanData

APRIL 13, 2023

With many companies reporting a decline in inbound, there’s a renewed focus on outbound sales. In fact, a recent SaaStr survey found that 71 percent of companies are relying more on outbound in 2023. Unfortunately, outbound motions get a bad rap because people associate them with intrusive, unwanted cold calls and spammy emails.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing Work Management ABM 52

SalesIntel

NOVEMBER 20, 2023

Call connection rates went down, and more and more emails began to bounce. Alleyoop needed contact data and access to a wide variety of industries to service their clients. Any B2B company using an SDR team relies on accurate data to start conversations. We’ve established how important a data provider is.

Ideal Customer Profiles 40

Ideal Customer Profiles Paid Search Agency Companies Zoominfo 40

Hubspot

JULY 17, 2023

The tool consistently provided revenue figures within a 3-4% range of the company's actual revenue. Tinuiti , an advertising and public relations company, faced challenges with a manual sales process and limited analytics. After, the company saw the following: 50% cost reduction per conversion. 300% increase in call duration.

Marketing AI 63

Marketing AI Work Management Marketing Management Forecasting 63

Lusha

NOVEMBER 11, 2024

Traditional methods like cold calling and email blasts can be slow and ineffective. It involves strategies to capture the interest of decision-makers in other companies and guide them through the sales process until they’re ready to buy. B2B lead generation is essential for sales and marketing in any B2B company.

Lead Scoring 52

Lead Scoring Lead Ranking Buy Sales Qualified Leads 52

SalesIntel

JANUARY 16, 2025

This includes key characteristics such as industry, company size, job titles, pain points, and buying behaviors. Sales teams often use firmographic, technographic, and intent data to refine their target audience and focus on high-potential leads. The second benefit is that it keeps your data clean.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Top of Funnel Ideal Customer Profiles 52

SalesIntel

JULY 4, 2024

This makes the accuracy and recency of the phone numbers (or any B2B contact data for that matter) critical to the success or failure of your campaigns. A poorly maintained phone list will have you wasting time, energy, and resources calling folks who have moved companies, been promoted, or are no longer in the market for your solutions.

Outreach 52

Outreach Ideal Customer Profiles Buy B2B 52

SalesIntel

APRIL 19, 2024

10 Best Lead Enrichment Tools SalesIntel SalesIntel is a comprehensive data enrichment tool that gives GTM teams a competitive edge in B2B interactions. Its enrichment feature can enrich existing CRM data with just an email address by automatically appending missing company and contact information.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

10 Best Lead Enrichment Tools SalesIntel SalesIntel is a comprehensive data enrichment tool that gives GTM teams a competitive edge in B2B interactions. Its enrichment feature can enrich existing CRM data with just an email address by automatically appending missing company and contact information.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

OCTOBER 16, 2024

With prospects inundated by emails, cold calls, and social media messages, it’s essential to stand out. Sales Script: A sales script is a predefined set of talking points or messaging frameworks used during specific interactions, such as a cold call or a discovery meeting.

Top of Funnel 40

Top of Funnel Ad Building Multi-Channel Touchpoints 40

SalesIntel

DECEMBER 10, 2024

Example: Check out this ROI calculator from ZoomInfo, a B2B database for revenue teams. It helps sales teams determine their call-to-connect ratios and provides them with an idea of the impact it can have on their conversions and revenue generation. This is referred to as omnichannel communications.

Top of Funnel 52

Top of Funnel Digital Asset Management Marketing AI Work Management 52

Zoominfo

APRIL 27, 2022

The consequences go beyond a price tag, as non-compliance negatively impacts company productivity, brand reputation, and disrupts business operations. How to remain within data privacy regulations: Disorderly databases are the most likely candidates to house insecure data. How do duplicates happen?

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Zoominfo

FEBRUARY 11, 2021

You’re a hard-charging sales rep — cold-calling, booking meetings and hitting your number. After spending half of your day prospecting and researching companies, the last thing you want to do is hop on the phone and pitch to potential customers. You’d rather do just about anything than make another cold call.

Cold Calling 246

Cold Calling Tips Zoominfo Storytelling 246

Zoominfo

FEBRUARY 11, 2021

You’re a hard-charging sales rep — cold-calling , booking meetings and hitting your number. After spending half of your day prospecting and researching companies, the last thing you want to do is hop on the phone and pitch to potential customers. You’d rather do just about anything than make another cold call.

Cold Calling 130

Cold Calling Tips Zoominfo Storytelling 130