Webbiquity

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Millennials Take Over B2B Tech Buying — Here’s How (and How Not) to Reach Them

Webbiquity

. “When asked what their marketing pet peeves were, buyers’ number one and two responses were marketing emails and sales cold calls…(which) highlights the growing disconnect between tech marketers and their buyers…Over 90% of buyers say they are ‘not likely at all’ to respond to non-personalized messages and cold calls.”

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What are Trigger Events in B2B Sales — and Why Does Your Team Need a Strategy to Use Them Effectively?

Webbiquity

They demonstrate the research and relevance behind your cold outreach. After establishing a contact with a cold call, you can utilize triggers in a variety of ways. When you have a reason for contacting your prospects, they will be more receptive to your message.

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2022 Outlook is Upbeat for B2B Tech Marketers

Webbiquity

Unlike their senior counterparts, this group doesn’t care much about industry analyst reports, and they don’t answer cold calls. As reported here previously, Millennials are taking over tech buying. ” Investments in both organic (SEO) and paid search are vital.

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How Video Marketing Strategies Can Elevate Sales Efforts

Webbiquity

You have to look back to appreciate just how far the profession has come; from the days of cold-calling and door-to-door pitches, sales in the 21st century is radically different from decades past in many ways. How you prospect and coordinate outreach to new clients can be the most challenging element of your team’s tasks.

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The Entrepreneur Interview Series #20: Lewis Werner, Quill Security Technology

Webbiquity

I quickly learned that in the security world, nobody answers cold calls and shares their security programs or challenges thereto. Though it wouldn’t have been effective for initial lead generation, it would have helped to back up our story, showcase our expertise, and build our content library. No one even answers emails.

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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

Cold calling . As noted in the opening section above, there is often a disconnect between the information sources and marketing channels buyers view as most effective and those vendors focus on. More specifically, here is what not to do as a B2B technology marketer. Per the report: Top 5 Marketing Tactics Tech Buyers Hate: .

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How Consultants Who Aren’t “Natural Born Sellers” Can Still Sell Successfully

Webbiquity

Whether or not cold calling is dead. • . • A proven process that will get you started bringing in more new business today. • How to uncover the full set of your clients’ needs (most sales advice only gives you half the story). The best kept secret in leading successful sales conversations.