Millennials Take Over B2B Tech Buying — Here’s How (and How Not) to Reach Them
Webbiquity
AUGUST 31, 2021
. “When asked what their marketing pet peeves were, buyers’ number one and two responses were marketing emails and sales cold calls…(which) highlights the growing disconnect between tech marketers and their buyers…Over 90% of buyers say they are ‘not likely at all’ to respond to non-personalized messages and cold calls.”
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