Co-Registration Lead Nurturing Microsite Social Media 
Webbiquity
FEBRUARY 14, 2010
One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Building the logic behind the nurturing process is the hard part.
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website.
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WebMarketCentral
SEPTEMBER 29, 2009
One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?
Marketing Insider Group
JULY 1, 2020
Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series. It’s not meaningless.
Hubspot
MARCH 10, 2016
We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. Content typically comes in the form of a blog, video, social media post, photo, slideshow, or podcast, although there are plenty of over types out there. 24) Cost-per-Lead (CPL).
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