Online Marketing Institute

JULY 31, 2012

While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst. Marketing/Communications/PR. Fashion Shows.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

KoMarketing Associates

MAY 2, 2017

Audience members will come to learn more from the influencer, and you’ll be able to gain leads and awareness when you act as sponsor or co-creator. Another way to leverage influencers in your niche is to allow them to cover industry conferences or trade shows.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. One of the most popular indications of customer satisfaction is the Net Promoter Score (NPS), introduced in 2003 by Fred Reichheld of Bain & Co.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. Bigger Isn’t Necessarily Better If registration climbs again, SXSW organizers will have a real dilemma. What makes SXSW special is the accidents. The kismet.

Social Media 126

Social Media Media Paid Content Conference 126

Vidyard

JULY 9, 2020

Create once and share everywhere: Put the effort in to create a pillar or hero piece of content and figure out how you can break it up and use it across all your distribution channels—web, email, social, sales, review sites, and co-marketing opportunities—to maximize value. User Conferences and Industry Trade Shows.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Create once and share everywhere: Put the effort in to create a pillar or hero piece of content and figure out how you can break it up and use it across all your distribution channels—web, email, social, sales, review sites, and co-marketing opportunities—to maximize value. But there’s a cost. Let it run until the market tires of it.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65