The 8 Step Guide to Making your First Local Event a Massive Success
Adobe Experience Cloud Blog
AUGUST 13, 2012
by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). Goals: We set up the following goals: Registration and attendance.
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