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Co-branding with Research: Making Your B2B Content Stand Out

Hinge Marketing

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. Are more people following you as a trusted thought leader? The project was co-branded between Red Bull and GoPro. Millions of people around the world watched this event.

Research 118
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How to Master Non-Awkward, Effective In-Person Networking

Hubspot

Next time you're going to an event, ask yourself: “Who do I want to meet, and why?” Certain event registration platforms like Eventbrite show the event's attendee list on the registration page. I’ve met tons of great people at events who have since become familiar faces at other industry events.

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25 Best B2B Marketing Conferences 2021

Pam Didner

Attending conferences is one a key component you should add to your annual marketing activities and events. Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting edge data, tools and techniques. 7 Event Industry Predictions in 2021. Contract Details Matter.

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How To Launch Software Products Part III

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In this final stage, we’ll break down how you can maximize adoption and beef up those recurring revenue numbers by transforming your product launch into a sticky, inspiring, ROI-driving business strategy, and we’ll do it in three key phases: Practical application Thought leadership Assessment. Phase II: Thought leadership.

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How To Launch Software Products Part III

Metadata

In this final stage, we’ll break down how you can maximize adoption and beef up those recurring revenue numbers by transforming your product launch into a sticky, inspiring, ROI-driving business strategy, and we’ll do it in three key phases: Practical application Thought leadership Assessment. Phase II: Thought leadership.

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Sales Pipeline Radio, Episode 156: Q&A with Derek Slayton @DerekSlayton

Heinz Marketing

The future of marketing’s leadership role is the central topic between Derek Slayton, CMO of Terminius , the ABM Platform company. We get lost in our to-do list,” and the most notable CMO’s balance the use of tools and leadership to advance the strategic goals of the company. There’s been a lot going on in the company.

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How to Master Non-Awkward, Effective In-Person Networking

Hubspot

Next time you''re going to an event, ask yourself: “Who do I want to meet, and why?” Certain event registration platforms like Eventbrite show the event''s attendee list on the registration page. Look up the guest''s LinkedIn profile to learn a little bit more about them so you can seek them out at the event.