Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. No (except salesforce.com Radian6).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Paul Gillin

JUNE 24, 2010

Return is payoff as measured in revenue generated or costs avoided. Let’s say the new rep carries a fully loaded cost of $100,000 and delivers $2 million in incremental annual sales revenue at a 10% net profit. ROI ((net profit – cost )/ cost ). We can apply the same type of analysis to cost avoidance. Net profit.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). My co-founder and CEO at HubSpot when he first encountered Twitter, he was like, this is a frigging waste of time.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28