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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Many CRM systems have a module for marketing.

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How to Calculate Social Marketing ROI

Paul Gillin

JUNE 24, 2010

Return is payoff as measured in revenue generated or costs avoided. Let’s say the new rep carries a fully loaded cost of $100,000 and delivers $2 million in incremental annual sales revenue at a 10% net profit. ROI ((net profit – cost )/ cost ). We can apply the same type of analysis to cost avoidance. Net profit.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

How to Calculate Social Marketing ROI

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