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4 Marketing Technologies Every Company Needs to Embrace

Valasys

In this era of extreme development and growth, the business industry has transformed into a battleground. With the introduction of newer and smarter marketing softwares and technology each day, companies have countless opportunities to achieve their business goals and connect to their consumer market effectively.

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HubSpot vs. Marketo: Which is Better?

Oktopost

Military service was optional, Athenian culture was based on its rich philosophy, arts, literature, architecture and sports. Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. Both companies have different strategic paradigms. Marketo: which is the marketing automation platform to rule them all?

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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. 1) Marketo. 2) HubSpot. 3) OpenEMM.

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Email Marketing: Best Practices & Pitfalls

Blue Flame Thinking

Understanding its role within your overall plan and identifying key strategies to optimize your efforts will help set you up for success. The below questions can help you identify the right place to start. An email marketing expert can help optimize each part of your funnel. Align your content strategy. Select a provider.

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20 Must-Have Marketing Lead Generation Tools

ClearVoice

Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. So, a lead generation tool that is easy to set up, use, and navigate — without the need for intervention from an IT department or software developer — is ideal.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . As the old saying goes, “if you measure it, you can manage it”.

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Questions To Ask When Evaluating Marketing Automation Tools

SmartBug Media

Not only have you made a fantastic decision for your business, but you’ve come to the right place for guidance through the process. Native social media management? Unless your sales team and your marketing teams like operating in silos, the last thing you want is two sets of databases that do not integrate with one another.