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The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

Tech companies are bought and sold every day. It’s in the company’s genes — going back to apps to edit photos and publish newsletters back in the eighties and nineties. – Adobe has a strong focus on Customer Experience (CX). In fact, Marketo has been bought and sold a few times now.

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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. Marketing can’t be automated.)

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Audience Development. CMS Insights. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Featured Jobs.

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Jack of All Trades or Master of One? A Teamlancing Guide to Helping Freelancers Succeed

ClearVoice

More and more professionals are seeking out the gig economy for disposable income, to create multiple streams of income, or even escape the corporate world. Learn how to adopt the #teamlancing mindset, better pitch your services, and land on a successful teamlancing model. Why not ask them for help, guidance, or advice?

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Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

I want to add some much-needed clarity to marketing technology, and Marketing Marvels helps. Welcome to episode number 2, dos, of Marketing Marvels, the show from Convince & Convert Media where I help you discover new marketing technology to improve what you’re doing in your business. Jay: Hey guys, it is Jay Baer.

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16 marketing automation platforms your organization should consider

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Target customers. Product overview.