Adobe Experience Cloud Blog

MARCH 16, 2015

To uncover insights, consider taking these three steps: Aggregate data from relevant sources—your CRM, marketing automation tool. Purchase Intent : Lead Identification. The Next Era of Engagement Marketing. The CMO panel featuring: Sanjay Dholakia: CMO of Marketo. Alan Gellman: CMO of Esurance.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Content Standard

FEBRUARY 9, 2015

Tomasz Tunguz of Redpoint Ventures summarizes what I learned really well—before Clear joined Skyword —with his insights about content marketing strategy : “Content marketing is one of the most powerful marketing tools start-ups can employ. Content Marketing: The Software Marketer’s Competitive Advantage.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Analytics Tools Marketing Automation Services 40

Vidyard

APRIL 27, 2015

For us marketers, this kind of modern marketing is incredibly powerful and completely game changing in terms of how we will engage with customers in the future. It’s all about smarter, more sophisticated marketing at every stage of the marketing cycle; from generating awareness to driving interest and nurturing purchase intent.

Video Marketing 50

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 50

Aberdeen

FEBRUARY 8, 2019

In an episode of The Intelligent Business Show , Roetzer, founder and CEO of PR 20/20 and the Marketing Artificial Intelligence Institute, chatted with show host Matthew Grant about his years-long journey of discovery to define and understand artificial intelligence (AI) and to establish the current and future potential of AI for marketing.

Marketing AI 40

Marketing AI Marketing Management Marketing Automation Services Allocation 40

Aberdeen

JANUARY 24, 2019

Buyer intent data enables the most accurate way to predict which customers are actually in-market to buy. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The post #TBT: 2014 Thoughts on Intent Data appeared first on Aberdeen.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Hubspot

FEBRUARY 8, 2013

Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. There are four steps in the process that have always been integral to every CMO's approach to marketing: Awareness, Interest, Desire, Action. The Purchase Funnel.

Purchase 28

Purchase Inbound Marketing Work Management Marketing Management 28

The ABM Agency

APRIL 30, 2023

Reading Time: 14 minutes What is Account Based Marketing? As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. Account-based marketing (ABM) is a strategic approach that aligns sales and marketing efforts to target specific accounts with personalized content and messaging.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Content Standard

OCTOBER 15, 2018

Gone are the days when the content marketer was the enfant terrible of the marketing department. These days, our rebel with a cause is wearing fancy suits and golfing with the CMO. But there’s no doubt that the bounds of content marketing are stretching each year. Well, maybe not quite.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79