B2B Marketing Traction

MARCH 8, 2012

I read an interesting article today by Sarah Caldicott titled What’s the Likeability of Your Brand — or Your CMO? ” In the article Caldicott writes about a Forrester Group study that says brands today must be likeable through as many as 13 touch points. In the article Caldicott talks about a brand’s likeability factor.

Marketing Websites 100

Marketing Websites CMO Forrester Display 100

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. inbound marketing Role of the CMO b2b marketing plans'

B2B Marketing 100

B2B Marketing Planning Branding Brand Identity 100

B2B Marketing Traction

MAY 31, 2012

According to analyst Jeff Ernst at Forrester Research , in order to break through and dominate your industry, you need to position your company as a thought leader. Forrester created a four-step IDEA thought leadership creation model: 1.) The old way of marketing features and benefits no longer works for B2B marketing success.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100