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Category Creation: What I’ve Learned From Some of the Biggest Names in SaaS

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Mark Organ , creator of two new categories of marketing software as founder and CEO of Eloqua and Influitive, said it all revolves around getting close to your customer any way you can. . It’s vital to take something disruptive and get the Gartner and Forresters of the world to repeat that same narrative. How did she respond?

Gartner 52
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Sales Pipeline Radio, Episode 104: Q&A with Jocelyn Brown

Heinz Marketing

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Keeping a Closer Eye on Content ROI – CMO Council. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. MarketingSherpa. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change.

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B2B Category Creators Episode 5 Transcript

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Elissa is currently board member at several companies, but most well known for being the CMO at Tableau from I think it was 2007 to 2018, when I was there. And also, we’ve got Udi Ledergore, who is the CMO of Gong for about the past four years, VPs of marketing, other kind of technology companies before there. So, thank you.