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B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So B2B demand generation has gained influence thanks to the pandemic.

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Why you don’t need a CMO… yet

Martech

Marketing is a requirement for growing organizations. And it makes sense to have a savvy individual in the driver’s seat to ensure that your marketing efforts dovetail together, connect with your KPIs and overall business goals and move the organization forward. However, most likely, you don’t need a CMO. What is a CMO?

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Demonstrating the value of social to your CFO

Sprout Social

The role of chief marketing officer (CMO) is changing dramatically. A CMO’s charge is to show up as a clear mirror for the organization in terms of where we are succeeding, where we are failing and what our customers want. Here are five ways to build a collaborative, trusting partnership.

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Marketing Enablement and The Technology Stack

ANNUITAS

I asked Scott Brinker , President, CTO and Co-founder of ion interactive, and the creator of the amazing and daunting Marketing Technology Landscape supergraphic (1,876 companies as of January 2015) approximately how many technologies does the average marketer use on a daily basis in a mid-sized organization?

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Developing Scalable Marketing Strategies for Business Growth

PureB2B

This includes developing scalable marketing strategies to target potential customers. But doing so comes with significant difficulties: organizing several teams while managing goals, resources, and metrics in a way that does not stifle your progress. There is incredible pressure on their department to deliver results.

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The New Big Role: Marketing Technologist

GreenRope

A marketer’s role now expands across multiple job descriptions including public relations, advertising, graphic design, and of course, a heavy emphasis on technology. According to a Gartner Research study, CMO’s will be spending more on technology than the CIO’s by 2017. Why is this role so important?

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The New Big Role: Marketing Technologist

GreenRope

A marketer’s role now expands across multiple job descriptions including public relations, advertising, graphic design, and of course, a heavy emphasis on technology. According to a Gartner Research study, CMO’s will be spending more on technology than the CIO’s by 2017. Why is this role so important?