Marketing Interactions

OCTOBER 15, 2021

This said, the focus of this post is on marketers earning a leadership role in Revenue Operations. Here are a few reasons why marketing deserves consideration, supported by research: 47% of CEOs say CMOs most critical role is to grow the business ( Boathouse CMO Insights ). The Heart of RevOps is Revenue.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Terminus

AUGUST 25, 2022

Terminus CMO, Natalie Cunningham , recently gave a keynote address at B2BSMX in Boston. We’ve taken her talking points and spun them up into this blog to talk about how this time of change is a real opportunity for marketers. Every marketer is scrambling. It’s the price of entry in today’s changing market.”.

Marketing Analytics Tools 26

Marketing Analytics Tools Ideal Customer Profiles Top of Funnel Budget Programs 26

Tony Zambito

DECEMBER 20, 2015

There is a correlation also to the high percentage of respondents indicated they used buyer personas for messaging and demand generation. This is telling in the sense that buyer personas are still being “siloed” in marketing.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

6sense

JULY 17, 2017

In a recent CMO article , Dell EMC SVP of Marketing Gaurav Chand describes the results of the partnership as “incredible.”. percent, using 6sense it can target a specific population and achiee results of 30 percent or greater.”. And if you’re on a B2B sales or marketing team, you are too. Just give us a shout.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48