Chris Koch

JUNE 15, 2011

Image via Wikipedia. Social media (along with skimpy marketing budgets) are causing a transformation in marketing to a degree that we haven’t seen for a lifetime. In my seven years as a social media acolyte, I’ve spoken with many marketers who grew up at the knee of message-based marketing. Not gonna happen in B2B.

Social Media 100

Social Media B2B Thought Leadership Media Wikipedia 100

Smashmouth Marketing

MAY 1, 2009

conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". I push the topic with every marketing colleague I know, what would you say to a CMO who asked you why he should be at the Sales 2.0 conference? I think social networking is a misnomer, it's Networking 2.0.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". I push the topic with every marketing colleague I know, what would you say to a CMO who asked you why he should be at the Sales 2.0 conference? I think social networking is a misnomer, it's Networking 2.0.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

B2B Marketing Zone Posts

JUNE 9, 2010

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Customer Analytics. Sub domain?

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40