The Stories Behind 6 Major Brand Makeovers
Hubspot
SEPTEMBER 6, 2016
Let's explore how six major companies were able to refresh their well-established brands for the better. But the company soon realized that the Sanders-free KFC didn't resonate well with the coveted millennial set. So far the response has been about 80% positive, 20% hate it," said KFC's parent company's CEO Greg Creed.
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