The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? Our open rates average 30%. Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Hubspot

AUGUST 16, 2018

Attending industry events and representing the brand at trade shows, recruiting events, etc. Because they might need additional information, statistics, and data points to boost the power of their owned media, strong research skills are essential. Speaking at industry events. Common Skills of PR Managers. The only difference?

Public Relations 101

Public Relations PR Work Management Marketing Management 101

Lead Liaison

JUNE 27, 2017

What’s even more noteworthy is the company’s increase in email open and clickthrough rates. Being able to have those numbers – those statistics – has been invaluable,” says Mortenson. Marketing with Lead Liaison has resulted in increased appointments at their trade show booth.

Lead Liaison 0

Lead Liaison Clickthrough Marketing Automation Services Work Management 0

ViewPoint

MAY 5, 2015

Brian Carroll , Executive Director, Revenue Optimization at MECLABS shared some very compelling statistics in his response: There are three types of lead nurturing programs that every marketer should take full advantage of: 1. The welcome email. Marketers will use technology and tools to further personalize nurturing emails.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

Vidyard

JULY 9, 2020

Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates. Send videos in email : Using “video” in your subject line can increase open rates by 13% and your clickthrough rates even more. User Conferences and Industry Trade Shows. Is there evidence here?

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates. Send videos in email : Using “video” in your subject line can increase open rates by 13% and your clickthrough rates even more. User Conferences and Industry Trade Shows You can market at other people’s events too.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65