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Content Marketing: Justifying the Costs and Benefits to the C-Suite

SmartBug Media

These might amount to sending mass email campaigns, buying PPC or other display ads without any tailored content, participating in trade shows, or using product listing services—all which are behind the times. clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR.”. What’s caused the 300 percent increase?

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What type of landing page should be used to generate leads?

Exo B2B

The « Clickthrough landing page ». A sign-up sheet for a webinar, a conference, a trade show. In this second of a three-part series, you’ll learn about several types of landing pages. You’ll also learn how to choose the one that will correspond to your lead generation objectives. Discounts on offers / products / services.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? Our open rates average 30%. Is this good?

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The Ultimate Guide to Public Relations in 2018

Hubspot

Attending industry events and representing the brand at trade shows, recruiting events, etc. The sites who’ve mentioned your brand have linked to your website, making it easy for readers to clickthrough and visit your website. Speaking at industry events. Common Skills of PR Managers. The only difference?

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Presenting Effective Charts « The Effective Marketer

The Effective Marketer

How to Ensure Your Message is Clear Before creating a chart showing the latest web analytics, or the trends in email clickthrough rates explaining the recent results in webinar registrations, think about what exactly you are trying to say. Was the last trade show really effective? Was the last trade show really effective?

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QuestSoft Triples Clickthrough Rates & Improves Website Engagement with Lead Liaison

Lead Liaison

What’s even more noteworthy is the company’s increase in email open and clickthrough rates. QuestSoft will be attending a conference in Florida in the coming weeks, and they are focusing a nurture campaign geared towards their trade show audience. “We thought we knew, and as it turns out we were spot on.

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20 Common Social Media Marketing Myths BUSTED

Hubspot

Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. So while it's nice to have a hashtag for an event, like a webinar or a trade show, don't lose your mind if it doesn't become a trending topic.