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Why the Blog Post Is the New Ad Unit

Hubspot

Social media was all the rage, and blogging was, well, old and worn out. Whether that channel consists of avid readers following your content through RSS or new prospects reached through paid distribution channels and recommendation engines like Outbrain, blog content has the capacity to travel far and wide.

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Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul

Hubspot

Step 2: HubSpot generates an RSS email of our latest content. Taking what we learned from our old subscription, along with all of the feedback collected from our existing subscribers, we set out to design a new model. Improve clickthrough rate. Here's how it played out. Clickthrough & Open Rate. What Gives?

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The Definitive Guide to Web Push Notifications (Updated 2018)

SendX

It is new marketing channel which allows you to reach out to your site visitors when these visitors are neither present on your website nor do you have their email or other such contact details. The reason for it is: High Opt-In. Opt-in process is significantly simpler than email. What are browser push notifications?

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The Content Creator's Master List of Commonly Troublesome Words

Hubspot

Well, pull your hair out no longer -- we've got you covered! We've published a brand new Internet Marketing Written Style Guide , meant for helping the modern-day marketer and online content creator figure out just how to write for the web. clickthrough (n., Use our tool to mash up RSS feeds into a single view.).

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How to Integrate Email Campaigns With the Rest of Your Marketing

Hubspot

This suggests that if you hope to improve your clickthrough rates or increase your conversion rates, using a personalized email message could be one of the best avenues to explore. Remember, there are two ways your visitors can subscribe to your blog -- via RSS and via email. That''s a pretty good audience to have.

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101 Sure-Fire Ways to Make People Hate Your Marketing

Hubspot

So when those 69% of people try to find you in social networks so they can reach out, make sure you're impossible to find -- because you're not there at all. Even if you are hanging out where your target audience does, you should probably just ignore the main tenet of social media -- being social. 6) Send out a tweet every 30 seconds.