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Why the Blog Post Is the New Ad Unit

Hubspot

While clickthrough rates (CTR) are not the only metric by which you can measure a banner ad's performance, typical online banner ad units achieve a CTR of 0.10% according to MediaMind's Global Benchmarks Report , and that figure is on a downward spiral due to banner blindness, among other things. The Blog Post as the New Ad Unit.

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The Definitive Guide to Web Push Notifications (Updated 2018)

SendX

The reason for it is: High Opt-In. Opt-in process is significantly simpler than email. Since no personal information is required like email or phone number, hence you may get up to 10% opt-in rate. This leads to significantly higher engagement. This leads to significantly higher engagement. Introduction.

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Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul

Hubspot

Step 2: HubSpot generates an RSS email of our latest content. More opportunity to convert subscribers into leads. Improve clickthrough rate. But those insights and metrics just scratched the surface when it came to the health of our subscription. Step 3: Subscriber receives the email. Email overload.

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How to Integrate Email Campaigns With the Rest of Your Marketing

Hubspot

This suggests that if you hope to improve your clickthrough rates or increase your conversion rates, using a personalized email message could be one of the best avenues to explore. Study after study shows that email strategies that integrate social media into their sends lead to better results. Email & Social Media Integration.

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101 Sure-Fire Ways to Make People Hate Your Marketing

Hubspot

and probably some leads. 10) Use your social media presence strictly for lead generation. Valentine's Day is just around the corner, and love is in the air. But even if there isn't someone special in your life right now, as a marketer, that doesn't mean you still can't get into the lovin' spirit. Because love is all you need.