KEO Marketing

MARCH 30, 2017

Instead of sending advertising that pitches your products, you are providing helpful content to your prospects to help them learn about solutions to their problems. Source: Forrester Research). The first position on Google search results on desktop has a 34.36% clickthrough rate. Source: Demand Metric). Retailing Today, 2014).

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 48

Hubspot

OCTOBER 9, 2014

The High Clickthrough Rate Game for Content Remarketing. According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take. The inclusion of AdMob for mobile targeting means you can get your ads to show up in Angry Birds (I know, cool, eh?)

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

OCTOBER 9, 2015

1) Native Advertising. Not to mention, spending on native advertising is expected to grow to $21 billion in 2018, rising from just $4.7 More specifically, sponsored content is a form of native advertising that aligns with the subject matter and design of the page in which it is displayed. billion in 2013. 2) Social Sharing.

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Marketing Insider Group

JULY 21, 2015

Bots: Automated scripts that scour the web and click on advertiser banners. About 50% of clicks on mobile ads are accidental. ( GoldSpot Media ) . Forrester ). Mobile devices account for just 3 percent of advertising spending. consumer interaction with media, and 22 percent of advertising spending.

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100