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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

There are many social networks you can advertise on, but here are four of the most common: Facebook. Costs tend to be higher on LinkedIn than other networks, but conversions and quality can be higher than other networks and can provide valuable leads for some industries. Clickthrough Rate (CTR). With over 1.4

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5 Proven Tips to Keep Leads Engaged With Retargeting

Hubspot

Web retargeting is popular in nearly every vertical from ecommerce and travel, to B2B and entertainment. The technology to find users again has grown to work across most websites, social networks and even email. It’s great for any brand interested in engaging current or prospective customers online. 1) Segment your audience.

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How New Technology Is Changing the Way We Earn (And Retain) Customers Online

Hubspot

And while we can all agree that the concept of sharing content on social media is nothing new, I want to focus on the impact that it can have on customer acquisition. Because social networks are constructed to help individuals share content with friends, they present a unique opportunity to reach new audiences. 3) Buy Buttons.

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

What's better than a blogger for a dog supply-selling ecommerce site? A blogger with four poodles at a dog supply-selling ecommerce site! Job Description: Do you tweet, share, and post to social media in your sleep? Developing new methods to engage consumers on social platforms. Growing the company's social media reach.

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13 Bright Ideas for Running Smarter Retargeting Campaigns

Hubspot

Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. This can be incredibly effective, especially in ecommerce. Consider HubSpot. But how do you figure out what content should be promoted using retargeting ads? This can also work well for events.

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The Ultimate Collection of Free Content Marketing Templates

Hubspot

Here in the HubSpot content shop, we want to take the work out of it for you. Social Media Content Templates. HubSpot teamed up with Smart Insights to create a content planning template that will help you put together an effective content marketing plan for either your business or those of your clients. Email Content Templates.

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The Content Creator's Master List of Commonly Troublesome Words

Hubspot

And if you're interested in learning more about writing for the web, go ahead and download the complete Internet Marketing Written Style Guide , adapted from HubSpot's own house style guide and covering everything from punctuation, to capitalization, to attribution, and how you can go about creating a house style guide of your very own.

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