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How to Cultivate a Data-Driven Marketing Team

Hubspot

And you can imagine how measuring something like branding isn't really as cut and dry as measuring something like leads generated from social media, or the clickthrough rate of email marketing, right? Furthermore, one of the challenges our Product Marketing team has is making sure people realize that HubSpot sells software.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

What are your company's typical email clickthrough rates? And you can imagine how measuring something like branding isn't really as cut and dry as measuring something like leads generated from social media, or the clickthrough rate of email marketing, right? 3) Establish Benchmarks. What is your average landing page conversion rate?