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How to Cultivate a Data-Driven Marketing Team

Hubspot

And you can imagine how measuring something like branding isn't really as cut and dry as measuring something like leads generated from social media, or the clickthrough rate of email marketing, right? For example, one of the teams in HubSpot's marketing department is the Editorial team, which is responsible for HubSpot's branding.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

What are your company's typical email clickthrough rates? And you can imagine how measuring something like branding isn't really as cut and dry as measuring something like leads generated from social media, or the clickthrough rate of email marketing, right? 3) Establish Benchmarks. What is your average landing page conversion rate?