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We don’t need a social media ROI model

Biznology

The fact that we are still witnessing the infancy of social technologies leads us to this situation where the ground we’re standing on keeps moving and changing all the time, and very few have been able to establish a clear, irrefutable correlation between the adoption of social media and sustained business results.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

Furthermore, one of the challenges our Product Marketing team has is making sure people realize that HubSpot sells software. At HubSpot, we have a popular internal wiki, which the marketing team often uses to share the results and lessons from its A/B tests with the rest of the company. Not exactly an easy feat.

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Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

So that means they integrate things like blogs, podcasts, wikis, forums into a “Hive” (one could say mashup here). Their new product LearnSocial is a revolutionary new way for businesses to train employees. That can be customized to the experience you want to create for your users. One of their customers is Serena Software.

Web 2.0 100
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Your say: Personal knowledge management - Inside Knowledge

Buzz Marketing for Technology

It is this side that is often neglected as KM initiatives do not correlate with an individual?s By addressing basic productivity issues employees could spend more time on higher value work. ?Surveys I think tools such as blogs, news aggregators and wikis[1] are a new toolset for PKM,? s existing practices.? As Davenport says, ?The

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How to Cultivate a Data-Driven Marketing Team

Hubspot

Furthermore, one of the challenges our Product Marketing team has is making sure people realize that HubSpot sells software. At HubSpot, we have a popular internal wiki, which the marketing team often uses to share the results and lessons from its A/B tests with the rest of the company. Not exactly an easy feat.

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20 Conversion Optimization Tips for Zooming Past Your Competition

Unbounce

Examples of this would be: the day of the week, different product sets, new vs returning users, desktop vs mobile etc. Using landing pages is correlated with greater conversions, largely because using them makes it easier to do a few things: Measure discrete transitions through your funnel/customer journey. Image source.