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How to Cultivate a Data-Driven Marketing Team

Hubspot

And you can imagine how measuring something like branding isn't really as cut and dry as measuring something like leads generated from social media, or the clickthrough rate of email marketing, right? Furthermore, one of the challenges our Product Marketing team has is making sure people realize that HubSpot sells software.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

What are your company's typical email clickthrough rates? And you can imagine how measuring something like branding isn't really as cut and dry as measuring something like leads generated from social media, or the clickthrough rate of email marketing, right? 3) Establish Benchmarks. What is your average landing page conversion rate?

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The Content Creator's Master List of Commonly Troublesome Words

Hubspot

beta: Capitalize beta if it is part of an official product name. clickthrough (n., Examples: The company’s online ads consistently earn a high clickthrough rate. wiki: Lowercase. Plural: wikis. B2B: Abbreviation for business-to-business. BA: Abbreviation for bachelor of arts. No periods. best-seller (n.),

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