Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Social media continues to rain data onto the market. Tone - Does your audience respond better to, say, a more casual tone versus a more professional tone? 5) Gauge brand sentiment.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Unbounce

JUNE 6, 2023

I’m Pete Housley , CMO of Unbounce. 00:19:41] Garrett: Yeah, so I use Smart Copy to write our Facebook ads , and that’s really what that tool is for, right? What I ended up doing was using the landing page content as an input, asking it to generate 10 potential Facebook ad headline and supporting copy combinations.

Paid Content 52

Paid Content Paid Search Agency Campaigns Ad Building 52

Hubspot

JUNE 19, 2014

CMO: Chief Marketing Officer. A CMO''s skill set is rooted in marketing fundamentals but expands into personnel development, quantitative analysis, and strategic thinking. Learn more about what it takes to be a CMO here. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Vidyard

JULY 9, 2020

Nowhere else in the world except on a site like Twitter, Facebook , or LinkedIn can you go ‘viral’ and reach massive audiences—to say nothing of having an algorithm recommend your profile and content to millions of others. When Facebook suddenly pivoted away from video in 2018, a flight of startups including Mic went bankrupt.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Hubspot

JULY 21, 2015

For what it's worth, HubSpot's CMO recommends the latter : "T he best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. At this stage of growth, there's likely a CMO or other head of marketing to whom all these employees report. Long-form/premium content: One employee.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Vidyard

JULY 10, 2020

Nowhere else in the world except on a site like Twitter, Facebook , or LinkedIn can you go ‘viral’ and reach massive audiences—to say nothing of having an algorithm recommend your profile and content to millions of others. When Facebook suddenly pivoted away from video in 2018, a flight of startups including Mic went bankrupt.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Martech Advisor

OCTOBER 25, 2019

We reached out to CMOs and industry experts to talk about their deepest, darkest fears and nightmares. Let’s step into their shoes and understand more about the world of a CMO. Leela Srinivasan, CMO, SurveyMonkey. Irina Kovalenko, CMO, SmartyAds. Nina McIntyre, CMO, ETQ. Creating a Customer-Centric Culture.

Marketing AI 77

Marketing AI Work Management Marketing Management Planning 77

Hubspot

FEBRUARY 11, 2013

Just assume you know which social networks your audience populates, even if they're actually way more active in an industry specialized social network than, say, Facebook. 9) Post something to your Facebook business page every five minutes. Isn't that how you get maximum visibility through Facebook's EdgeRank algorithm ?

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28