Click Rate Lead Capture Leads Spyware 
WebMarketCentral
DECEMBER 8, 2008
On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. One answer to this challenge is provided by "post-click marketing," a.k.a.
WebMarketCentral
DECEMBER 18, 2008
Leaving your content open may actually produce more leads in the long run, but you have no way to measure that with any precision (or even know for sure if that's the case). Although the term "spyware" is unfair, these services still make some marketers uncomfortable as they are collecting information without the specific consent of visitors.
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