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20 Effective Growth Hacking Strategies for the Growth Hacking Funnel

Outgrow

Well-planned ad campaigns aim at reducing the cost per click (CPC) and increasing the Lifetime Value of customers (CLV). Dynamic and personalized landing pages make use of UTM parameters to show different post-click experiences based on who is viewing them. Results: Churn rate dropped down from 25% to 6.53%. What did Buffer do?

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8 of the Biggest Marketing Mistakes We've Ever Seen

Hubspot

Guerilla Marketing Without Due Diligence. 1) Guerilla Marketing Without Due Diligence. Even worse, current customers weren't grandfathered into the new price structure at the old rate, causing serious negativity amidst all the general confusion. If you're launching a new market, be sure to do some cultural research.

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6 Ways to Expand Your Perspective: The B2B Marketer as CEO

Rev

He shares his knowledge on in this blog post, our podcast, the stage and through articles at Marketing Land and Click Z. Marketers need to know more than just what yesterday’s sales numbers and conversion and open rates were. There are conversion rates across stages and the trend lines over time. Yes, it’s B2C. Have fun, my God.

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The Power of Return On Marketing Investment Calculations

Online Marketing Institute

Research shows that over 85% of companies now recognize that measuring marketing’s performance is a priority, but less than 10% of these companies actually calculate ROMI – a sign that not many marketers know how to calculate it. Application: Simple PPC (Pay-per-click campaigns) calculator, but limited to B2C businesses.

ROMI 40
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

Because whilst AI can help speed up some processes like research; so help us become much more productive, it does not (yet!) Humanity over tech “Every B2B tech company has been chasing the clicks of performance marketing since the web went mainstream about 20 years ago. click image for higher resolution) * * * Thank you for reading.

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8 of the Biggest Marketing Faux Pas of All Time

Hubspot

In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. Even worse, current customers weren't grandfathered into the new price structure at the old rate, causing serious negativity amidst all the general confusion.

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Important Marketing Terms that Every B2B Executive Should Know

Circle Studio

Bounce rate – The percentage of visitors that navigate to a website and view only one page before “bouncing” away. Brand discovery – A research-oriented process where the brand’s positioning, messaging and value to customers are defined, or, in the case of a brand refresh, refined.