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MarketingSherpa Releases 2008 Search Marketing Benchmark Guide

WebMarketCentral

MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. Click fraud remains a significant problem, but is very difficult to measure (duh! Thinking of bringing SEM and SEO in-house?

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Adometry Combines Attribution with Optimization

Customer Experience Matrix

From humble beginnings in click fraud prevention, they have grown in recent years to be one of the leaders in algorithmic response attribution. Users can modify the recommended plan and have the system re-forecast the results. I think it’s an important topic, so here we go again.