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What every marketer needs to know about programmatic advertising

Martech

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Ad network vs. ad exchange. An ad network is a platform connected to a certain number of websites, offering inventory for advertisers on those sites. What is a retail media network?

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Video Measurement Is Broken. Here’s How to Fix It

Contently

Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. Since then, the growth of video platforms like YouTube and social networks like Facebook, Instagram, and Snapchat have turned the issue into a digital free-for-all.

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3 predictions for online marketing in 2016

Biznology

I know for me, my core competencies are social media marketing , digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. Pop them into the comments or let me know on Facebook or Twitter. 1) Adaptive Websites. Keep your eyes on programmatic ad buying in 2016. Like this post?

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The 25 Best Slideshare Presentations Of 2013

Marketing Insider Group

According to Comscore, Slideshare is used by business owners and business executives at a rate 5 times any other social network! Everything Fake Click Fraud Fake Pages Botnets Ad Waste Reduction from Dr Augustine Fou. 413,000 pageviews for this author of a number of good presentations on bad marketing.

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Interview with paid search expert Andrew Goodman

Biznology

What if Facebook takes off? Second, increased safety in click fraud detection and the machine learning in content and display networks. Most of the ones I talk to don't buy paid search ads from anyone but Google, anyway. AG: If nothing else, we need to understand how to buy from multiple platforms. How to prioritize?

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12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About

Hubspot

When I first got started blogging, I would get really hyped up when people shared my posts on social media. One of my blog posts totally blew up on social compared to my average post. I'm talking over 20X the number of social shares I normally got on a post. they were just blindly sharing it on social. 6) Comments.

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Giveaway Tool Showdown: 11 of the Best Online Giveaway Tools in 2023

Optinmonster

Online giveaways and contests are easy ways to increase traffic to your website through referrals and social shares. Boost Your Social Media Followers. Online giveaways and contests can quickly boost your social media followers when you offer additional entries to your giveaway in exchange for follows. Grow Your Email List.