Click Fraud, Emarketing, Google and Stats

Video Measurement Is Broken. Here’s How to Fix It

Contently

APRIL 18, 2017

Despite the universal threshold, only 66 percent of video ads, excluding YouTube, were viewable last year, per Google’s 2016 “State of Play” report. Money keeps pouring into it, but a 2016 eMarketer report showed that more than 70 percent of brand marketers are still concerned about viewability, click fraud, and bot traffic.

Video Marketing

Video Marketing Youtube Ad Exchange Click Fraud

Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

JULY 21, 2015

But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners. Bots: Automated scripts that scour the web and click on advertiser banners. That’s 42% of every single person on the planet including babies according to Internet World Stats. eMarketer ).

Banners

Banners Doubleclick Banner Ads Mobile Advertising

B2B Marketing Zone

Video Measurement Is Broken. Here’s How to Fix It

Banners Have 99 Problems And A Click Ain’t One

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