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Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud

Hubspot

Fou focused on fraud associated with display ads (which can be affected by "impression fraud") and search-based ads (which can be affected by "click fraud") because they represent the largest portion of total ad spend. Those are the basics of impression fraud. Now, let''s move on to the basics of click fraud.

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PPC FAQs: Our Most Commonly Received PPC Questions

EMagine B2B Blog

We also recommend, and implement for our clients, establishing a monthly reporting template to cover the business metrics that are most important for each client’s campaigns. The 2 main drivers of ad rank are your keyword bid (Max CPC) and Quality Score. If you can’t see ads at work but can elsewhere, this may be the cause.

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