Click Fraud Cost ROI Transparency 
Valasys
JUNE 4, 2024
Ad exchanges play a vital role in the digital advertising ecosystem, promoting efficiency, transparency, and control for both advertisers and publishers. Ad exchanges introduced automation to streamline this process, making it more efficient and cost-effective. This process was time-consuming and inefficient.
readwrite
MARCH 15, 2019
Today, blockchain has become key to advertising transparency and decentralization. The late decade of the twentieth century signified the birth of a brand-new, quick spreading, and hard to track the type of crime – advertising fraud. First of all, it is a protection against ad fraud.
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readwrite
MARCH 15, 2019
Today, blockchain has become key to advertising transparency and decentralization. The late decade of the twentieth century signified the birth of a brand-new, quick spreading, and hard to track the type of crime – advertising fraud. First of all, it is a protection against ad fraud.
Outbrain
JUNE 21, 2021
While in the past, attribution was nearly impossible, data transparency now enables marketers to optimize their campaigns so they perform better. Performance marketing is the term given for online marketing campaigns where advertisers pay marketing companies or advertising platforms for results achieved, such as clicks or conversions.
Single Grain
APRIL 25, 2022
pay-per-click (PPC) advertising, search engine marketing (SEM) – is an auction-based advertising service provided by search engines like Google, Bing and Yahoo, that allows businesses to run ads that they only pay for when someone clicks on their ad. This fee is called the cost per click (CPC).
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