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Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

OCTOBER 13, 2008

Challenges of Paid Search Marketing in 2008 by PPC Blog PPC guru Gordon Choi outlines the challenges that pay-per-click advertisers will face as this space becomes more competitive, and provides strategies for addressing these challenges, including how to structure and retain PPC staff, monitor click fraud and write more effective ads.

Search Engine Marketing 20
Search Engine Marketing Paid Content Search Marketing PPC 20
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Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

JANUARY 22, 2008

Use These 5 Steps to Triple Your Conversion Rate by Tropical SEO Applicable to both SEO and SEM, this post provides five (well, four really) tips to significantly improve the conversion of site visitors to buyers or leads including conducting a site audit, rewriting selected content, and of course testing everything. fade a bit."

SEM 20
SEM Paid Content Paid Search Agency Adsense 20
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