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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do.

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HiveFire Curata Cuts the Work in Content Aggregation

Customer Experience Matrix

You don’t need a special tool to scan the Internet: a simple Google Alert or Twitter search will do that for free. Curata reduces this effort by using natural language processing to automatically identify, classify and tag potential articles. The work adds up so quickly that most marketers can’t afford to do it.

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8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. A recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results.

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Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

If you have just started your 2011 campaigns after battling the budget process, I bet you can definitely see some relation to your own company. In their research they also classify companies according to their results in email marketing usage. You can follow any responses to this entry through the RSS 2.0

Planning 100
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New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

NuSpark Consulting

Are these B2B companies e-commerce or online catalogs, where a lead can be classified as a “request-a-quote” or are they complex products, meaning that multiple touch points via media and content have to occur before the prospect becomes a lead? 57% say SEO. 25% Pay-per-click, and, 18% social media.

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Should You Outsource Your Social Media Efforts?

Online Marketing Institute

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.'