Remove classified
article thumbnail

Do Psychographics work in B2B Marketing & Sales?

Online Marketing Institute

Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. B2B marketers regularly use demographic data of tangible characteristics such as company size, industry classification, number of employees, etc. to segment and target relevant markets.

article thumbnail

199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

hours per day on their mobile devices.” ( Emarketer ). More than half (54%) of emails are classified as spam. Forrester ). ( PR Newswire ). In the US, 96% of people own a mobile phone. Pew Research Center). According to Pew Research Center, “people spend over 3.5 Pew Research Center). Impact of Mobile Use on Email Engagement).

Stats 267
article thumbnail

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Just over a quarter of tweeters qualify as regular users, accounting for 41% of all traffic, but the 1% classified as “addicts&# account for a third of all tweets. Small Biz Lead Gen Surges with Social by eMarketer. B2B Spending on Social Media to Explode by eMarketer. Organic Search Still Reigns by eMarketer.