article thumbnail

Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

Triangulation considers Marketing Mix Modeling (MMM), Experiments and Multi Touch Attribution (MTA) as the three corner stones. Often weekly data and regression techniques are used to understand the incremental effect of spending an additional euro on each of the marketing channels. How is ToM awareness impacting sales?

article thumbnail

How to Use Attribution Models to Decipher the Right Mix

Vision Edge Marketing

How do you assign value to your channels and touch points? For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? Build Your Attribution Model to Account for a Multitude of Touches, Content and Channels.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. But plenty of other companies also help with omni-channel personalization. These are linked across channels to a customer identity that is usually known at the start of an interaction. data sources.

article thumbnail

idio Does Sophisticated Content Recommendation

Customer Experience Matrix

The company positions itself as a tool to deliver “personalized and relevant multi-channel communications”, which sure sounds like a CDP. It uses advanced natural language processing to extract entities and concepts from this content, classifying it with the vendor’s own 23 million item taxonomy. idio was one of those.

article thumbnail

Top 10 Lead Enrichment Tools in 2024

SalesIntel

Understanding Lead Enrichment Lead enrichment refers to enhancing your information about potential customers or leads by adding more details such as demographics, interests, or contact information. Allows multi-step enrichment workflows by combining data from different sources. Automates data enrichment workflows for real-time updates.

article thumbnail

Top 10 Lead Enrichment Tools in 2024

SalesIntel

Understanding Lead Enrichment Lead enrichment refers to enhancing your information about potential customers or leads by adding more details such as demographics, interests, or contact information. Allows multi-step enrichment workflows by combining data from different sources. Automates data enrichment workflows for real-time updates.

article thumbnail

45 Top YouTube Channels for Marketing Professionals

Zoominfo

For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Up first on today’s list is a channel called Social Triggers TV. Up first on today’s list is a channel called Social Triggers TV. Today’s blog post is for you! 4. Koozai.

Youtube 220