Sword and the Script | B2B

MAY 21, 2024

Gartner survey shows B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years If it feels like your marketing budget is tight, you are not alone. Marketing budgets are at their lowest point since businesses slashed budgets following the pandemic.

Paid Content 72

Paid Content CMO Paid Search Agency Spending 72

Digilant

NOVEMBER 19, 2020

How do you classify yourself? . Understanding how a company classifies themselves (and their offering) will ensure that you are partnering with a company that can accomplish – and hopefully exceed – your goals. Companies like Forrester Wave, Digiday, and Gartner release lists of top DSPs based on a variety of factors.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Advertisements Advertising 52

Porch Group Media

AUGUST 14, 2019

81% of Digital Retailers Rank Customer Acquisition as Highest Marketing Priority. Retailers are investing highly in acquisition marketing. According to research by Oracle, 81% of ecommerce retailers stated that customer acquisition was their biggest marketing investment priority. 3) Purchase Intent Marketing.

Acquisitions 40

Acquisitions Lead Scoring Lead Ranking Ideal Customer Profiles 40

Martech Advisor

NOVEMBER 15, 2019

Lead management is defined as the methodology, process, and software used to reach prospective customers and convert them into buyers using targeted sales and marketing strategies. Getting Started With Lead Management: The Way Forward for Marketers. You can place ads specifically targeted for this audience to nurture more interest.

Lead Ranking 68

Lead Ranking Lead Management Enterprise Management Marketing Automation Services 68

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Content Standard

AUGUST 9, 2023

Generative AI is all the buzz, but what is it, and how can marketers harness its potential to create and scale relevant, personalized, and data-driven content experiences? But generative AI isn’t a magic button you can press to put your content strategy on autopilot. How can marketers leverage generative AI?

Marketing AI 89

Marketing AI Lead Ranking Generation Brand Identity 89

Tomorrow People

NOVEMBER 21, 2022

From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) content marketing. The advance of content marketing continues apace. Content marketing has proven its success. It’s no secret: content marketing has matured.

Marketing AI 156

Marketing AI Paid Content Trends Marketing & Strategy 156