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How to Calculate Social Marketing ROI

Paul Gillin

What’s the return on landscaping, an expensive conference room table or free bagels on Fridays? In the aggregate, the company may be able to justify its practices in the form of higher customer satisfaction and repeat sales, but we doubt the support manager who charters the midnight express is required to justify the added expense in advance.

ROI 50
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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

Grudin, 1994; DeSanctis & Gallupe, 1987) has classified technology as to how well it supported different task types and different configurations of local and distant workers. Wikipedia uses community vetting in a different way. Proceedings of the Fifth International Conference on Document Analysis and Recognition.