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The 22 Best Virtual Event Platforms

Webbiquity

A quick note on the ranking methodology: These 22 tools were searched across five sites: Capterra, G2Crowd, TrustRadius, SoftwareAdvice, and GetApp. They were ranked on both the number of total reviews (popularity) and average ratings (quality). Leading Edge Virtual Event Platforms. Total reviews: 339. Total reviews: 156.

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How to Win at Content Marketing [New Playbook]

Content Marketing Institute

To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. And, since digital media technology is evolving, we added new techniques and best-in-class brand examples to encourage you to explore new creative territory. Click To Tweet.

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3 B2C Companies That Have Tackled the Marketing ROI Challenge

Content Standard

As far back as the idea of “marketing” goes, there have been pessimists who insist there’s no accurate way to measure the business value of promotional campaigns. B2C marketers—retailers especially—have a hard time wrapping their heads around content marketing. We’ve highlighted a few notable examples below.

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3 B2C Companies That Have Tackled the Marketing ROI Challenge

Content Standard

As far back as the idea of “marketing” goes, there have been pessimists who insist there’s no accurate way to measure the business value of promotional campaigns. B2C marketers—retailers especially—have a hard time wrapping their heads around content marketing. We’ve highlighted a few notable examples below.

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5 Simple Ways to Shape Your Content Through Your Culture

Adobe Experience Cloud Blog

This hits both marks for generating great stories: They’re interesting because they’re unique ; no other company has your mission, vision, values, people, origin story, failures, and successes. . Share Your Vision, Mission, and Values. Audiences crave connections with brands that share their same values. What do you care about?