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Buyer’s Guide: Finding the Right Lead Routing Software for Your Business

Zoominfo

You’ve probably heard by now how intelligent lead routing — an automated system of processing leads — can help sales teams improve their speed to lead and ensure nothing falls through the cracks. Can you easily integrate your core revenue generation platforms such as your MAP and CRM? Are you able to route any object?

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6 things martech vendors don’t want you to know

Martech

To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. . We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications.

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Why Settle for Less? Choose DealSignal Over Zoominfo and Apollo

DealSignal

In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call. We’re going to dive into the important stuff – like how good their data is, what they cover, how they work with other software, how they handle customer support, play by the rules, and what they charge.

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How to Reduce Unsubscribes Using Subscription Management

The Point

Or if customers want to receive critical product updates, but not information on training classes. It prevents situations in which you may lose forever the ability to market to an individual because he/she happened to dislike one particular email. Maybe what they really mean is “I’m not interested in this topic.”.

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DealSignal vs. ZoomInfo: Comparison Guide

DealSignal

Static DealSignal’s Dynamic Data ZoomInfo’s Static Data Who Has Better Data, DealSignal or ZoomInfo? DealSignal vs. ZoomInfo: Make the Right Choice When it comes to B2B lead generation platforms, choosing the right one can make all the difference.

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Conversational marketing, data hygiene, and marketing to B2B marketers: Q&A with Pardot VP of Marketing Nate Skinner

ClickZ

His previous roles include Chief Customer Officer of Campaign Monitor and Head of Global Marketing for Amazon Web Services (AWS). . Nate Skinner: I’ve been working in the enterprise software space for 20 years as of this year, which is crazy. My first software job was as an inside sales rep in 1999.

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Bringing Your CRM to Life: 3 Pillars of a Data-Backed Go-to-Market Strategy

Zoominfo

Nearly 25 years after the introduction of cloud-based customer relationship management systems, go-to-market teams are equipped with more tools and more signals than their predecessors could dream of. But access to more data than ever still doesn’t mean better outcomes.