Zoominfo

SEPTEMBER 7, 2022

You’ve probably heard by now how intelligent lead routing — an automated system of processing leads — can help sales teams improve their speed to lead and ensure nothing falls through the cracks. That may look like actual sales numbers or a certain lead volume. This has immensely cut down our sales cycle time.”

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

Martech

JULY 6, 2022

We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. Many vendors will proclaim having “world-class support” or “white glove service.”

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

DealSignal

FEBRUARY 1, 2024

ZoomInfo and Apollo: Which B2B data platform is better for your business? ZoomInfo Overview ZoomInfo is a recognized player in the B2B lead generation space, known for its extensive database encompassing companies and contacts. ZoomInfo’s data does not undergo continuous customization for individual client needs.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

DealSignal

MARCH 17, 2023

In A Nutshell Looking for fresh, accurate leads that won’t break the bank? Using cutting-edge machine learning algorithms, DealSignal identifies the most promising leads from a range of sources including social media, news articles, and job postings. DealSignal is the answer.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

ClickZ

JULY 29, 2019

Conversational marketing: how we can create more inbound motion with our target accounts. Analytics which is “always on the list” — but also making sure we run tests and look for leading indicators of success, versus just looking retroactively at trailing indicators. They expect that what you’re doing will be best in class. .

Data Hygiene 100

Data Hygiene Enterprise Management Work Management B2B Marketing 100

Zoominfo

NOVEMBER 30, 2023

Nearly 25 years after the introduction of cloud-based customer relationship management systems, go-to-market teams are equipped with more tools and more signals than their predecessors could dream of. But access to more data than ever still doesn’t mean better outcomes.

Marketing Analytics Tools 147

Marketing Analytics Tools CRM Lead Ranking Lead Scoring 147

Act-On

NOVEMBER 7, 2023

You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. And that doesn’t even get into planning automated nurture programs and assigning lead scores to key intent signals.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181