The Point

OCTOBER 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context. can increase conversions AND speed time to sale.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Welcome to planning season!

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. When done right, PPC can earn you quality leads.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Marketing Insider Group

DECEMBER 6, 2022

Adopt a targeted ad strategy. . Be personable on social media. . Consider hosting events like: Workshops/classes. Show the value your business brings to the community by offering free educational workshops or classes. Host a dance class, cooking tutorial, paint night, dog obedience class, or wine tasting.

Paid Content 305

Paid Content Small Business Marketing Communities Paid Social Agency 305

Terminus

NOVEMBER 11, 2019

Are your SaaS metrics are in that tricky place between “really good” and “best-in-class”? To make the final push towards profit and achieve best-in-class SaaS metrics, there’s one strategy we recommend: account-based marketing. What is an account-based marketing (ABM) strategy and how can it boost metrics?

Account Based Marketing 20

Account Based Marketing ABM Ideal Customer Profiles Churn Rate 20

Sprout Social

APRIL 6, 2021

This can sometimes be the most challenging part of marketing your business. The good news is social media can be your most valuable lead generation channel if you know how to use it right. billion people using social media worldwide, it’s the perfect channel for businesses to reach and attract leads.

Paid Content 138

Paid Content Social Media Lead Generation Campaigns 138

Single Grain

APRIL 4, 2022

Digital marketing analytics is crucial for every business. Data-driven insights provided by top analytics agencies help marketing teams consistently measure the impact of their marketing strategies and benchmark their own efforts. TABLE OF CONTENTS: ↓ What Is Marketing Analytics?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Paid Content 52