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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130
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Grow your brand without advertising

Kevin Indig

We think advertising and a great product are the only ways. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? People use many platforms at the same time: Google, Twitter, Threads, Email, etc. The look and feel should be defined by your (brand) design teams.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. 74% use LinkedIn, and 42% use Twitter.

Stats 110
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I Wanted to Convert on Your Landing Page, But I Couldn’t. Here’s Why.

Unbounce

But while you’ve been following cosmetic “best practices” to tune up your landing page, you’ve been ignoring the most critical factor in conversion rate optimization: me. And there’s a cost to you as an advertiser. Marketing managers want ads with high CTRs and conversion rates. Share her awesome tips on Twitter.

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THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI

chiefmartech

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. 12 months after our martech revamp, we delivered the following results: Increased advertising reach while decreasing the cost by 84%. Boosted our conversion rate by 86%. Grew high-quality leads by 80%.

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Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

Making this happen means funneling your followers to your website where they can read content, check out products and ultimately convert. In addition to monitoring website traffic, brands should set specific conversion goals to better determine their social media ROI. Generate new leads and grow revenue. Lead generation metrics.

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The Ultimate SEO Audit: Find and Fix the Issues That Are Tanking Your Traffic

Optinmonster

You may attend all the classes and do all the assignments, but the real test of your knowledge is when you take the final exam. Without enough traffic, the rest of your digital marketing and sales funnel is useless. Organic traffic is far cheaper to acquire than advertising, so you must make an effort to rank in searches.

Traffic 73