B2B Email Benchmarks: Answers Vary Widely
Customer Experience Matrix
APRIL 15, 2012
One of the things I’m enjoying about my new role as head of analytics at Left Brain DGA is being closer to hands-on marketing than I was as a consultant. This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?” I’ve added a simple average to use later.)
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