Martech
AUGUST 18, 2022
This week, the PGA TOUR announced a partnership with experience management (XM) technology company Qualtrics to begin a multiyear transformation of fan experience across all touchpoints for tour events. Our goal is to improve all aspects to provide fans a best-in-class experience from start to finish.”.
chiefmartech
APRIL 28, 2023
These are companies on the forefront of shifts happening in data and composability in martech — and how to manage marketing in this new environment effectively, efficiently, and responsibly. On Thursday, May 11, I’ll guest lecture an executive class, spend some time at the university’s MarTech Lab — how could I not? —
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E-Spirit
APRIL 4, 2018
There is no doubt that delivering great digital experiences is a top priority for companies that want to remain competitive.
chiefmartech
AUGUST 29, 2022
Last month, I pointed out a Pandium study of the State of Integrations and APIs at 400 SaaS Companies identifying that 86% of the Top 100 SaaS companies in the market now feature an integration marketplace. Integrations have become a first-class competitive dimension. your DXP) vs. having humans do manual service labor (e.g.,
Delivra
DECEMBER 15, 2020
INDIANAPOLIS – December 15, 2020 – Delivra—a provider of advanced email marketing automation and a part of the CM Group family of brands—today announced a partnership with Episerver , a Leader in the Gartner Magic Quadrant for Digital Experience Platforms, to enable customers to drive next-level personalization in their marketing strategy.
ActiveDEMAND
APRIL 12, 2021
Similarly, some companies have too many products, features, case studies, testimonials, blog posts, or service pages and have a tough time getting them in front of the right person. On the other hand, if you go too broad in the appeal you might miss the mark. Storyboards.
The Customer
SEPTEMBER 9, 2021
Dobie joins Calendly after more than two decades of experience in the SaaS and management consulting industries, most recently serving as chief customer officer at WP Engine, a WordPress digital experience platform. The Atlanta-based startup is now used in 116 countries by more than 50,000 people. “As
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