8 Data Points about the Importance of Customer Experience
Paul Gillin
AUGUST 30, 2013
Gartner estimated last year that by 2014 “ failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers.” A survey of 2,000 adults last year found that 83% are willing to spend more on a product or service if they feel a personal connection to the company.
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